Top 5 Beauty Retail Apps on Android in Switzerland - Q1 2024

In the first quarter of 2024, Switzerland's top beauty retail apps on the Android platform displayed varied performance trends in terms of weekly downloads and active users. Here’s a detailed look at the top 5 apps.

Douglas – Parfüm & Kosmetik saw a consistent increase in weekly downloads, especially noticeable from late February with a peak of 769 downloads in the week of February 26. Weekly active users also exhibited a steady rise, reaching 2.3K in the same week, before stabilizing around 2.1K towards the end of March.

Notino: perfumes and cosmetics experienced a significant spike in weekly downloads in the week of January 22, peaking at 967 downloads. The weekly active users followed a similar trend, with a high of 2.7K in the same week. Although there was a subsequent decline, the app managed to maintain a relatively stable user base, ending the quarter with approximately 1.6K active users.

BEAUTY BAY had a modest performance in terms of weekly downloads, with numbers fluctuating between 18 and 78 throughout the quarter. The active user base, however, showed a more promising increase, growing steadily to reach 241 in the week of March 11 before settling at 189 by the end of March.

CHARLOTTE TILBURY demonstrated a gradual but consistent growth in weekly downloads, beginning with 17 downloads in early January and rising to 45 by the end of March. The weekly active users mirrored this growth, increasing from 37 at the start of the quarter to 71 by the final week.

Marionnaud – Beauté & Soins had a relatively lower download rate, with weekly downloads peaking at 21 in mid-March.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.